Comet launched online product demonstration videos last month to enhance customer service and improve conversion rates.

The new web site, comettv.co.uk, has videos showing how its products work. It hosts 150 demonstrations for products including vacuum cleaners, iPods and laptops. Comet forecasts that about 50.000 customers will view the product videos each month.Rival DSGi’s e-tailer Pixmania provides videos for many products sold online and Currys provides videos for 300 products.

(source: www.retail-week.com)

RBN analysis :

Pretty good tool to sell high value products. We know that about 2/3 of purchase decisions are taken in front of the shelf so it does make sense to offer on-demand customer sales speech to support on-line sales.

. As e-shoppers are becoming more demanding and shopping basket increases, e-tailers have to adapt to provide in-store like shopping experience. This tool could reinsure the customer’s on-line purchase decision when he wants to purchase a 3-digit priced product.

On-line product video will certainly become a mandatory tool such as brochure or web banner. It is possible that the manufacturer will have to provide such tool every time it launches a new product.