“In 2001 Apple Computer acted on a decision to open a series of retail stores that would display their entire line of computer products, software and peripherals. Part of the decision was based on Apple’s declining share of the computer market. But the move was also forced by *poor* marketing of Apple’s Macintosh products at [...]
Filed under: Business cases | Tagged: Apple, CE, computer market, computer products, IT, poor marketing, retail stores | Leave a Comment »
