Product demo videos: a necessary web 2.0 evolution for Etailers?

Comet launched online product demonstration videos last month to enhance customer service and improve conversion rates.
The new web site, comettv.co.uk, has videos showing how its products work. It hosts 150 demonstrations for products including vacuum cleaners, iPods and laptops. Comet forecasts that about 50.000 customers will view the product videos each month.Rival DSGi’s e-tailer Pixmania [...]