Posted on December 23, 2007 by retailbusinessnews
“In 2001 Apple Computer acted on a decision to open a series of retail stores that would display their entire line of computer products, software and peripherals. Part of the decision was based on Apple’s declining share of the computer market. But the move was also forced by *poor* marketing of Apple’s Macintosh products at [...]
Filed under: Business cases | Tagged: Apple, CE, computer market, computer products, IT, poor marketing, retail stores | Leave a Comment »
Posted on December 14, 2007 by retailbusinessnews
Comet launched online product demonstration videos last month to enhance customer service and improve conversion rates.
The new web site, comettv.co.uk, has videos showing how its products work. It hosts 150 demonstrations for products including vacuum cleaners, iPods and laptops. Comet forecasts that about 50.000 customers will view the product videos each month.Rival DSGi’s e-tailer Pixmania [...]
Filed under: Retail news | Tagged: comettv, e-shopper, e-tailer, on-line shopping, pixmania, web-banner | Leave a Comment »
